Okechukwu Solomon December 15, 2016 Technology
Owning a blog is not just a fad that has arisen as a result of the growth of the internet Blogs are becoming increasingly important as online communication tools for both individuals and corporate organizations.
A successful blog could mean a regular source of passive income for the owner and this is one thing that attracts people to it. However, there are certain important elements that should be considered before deciding to start a blog:
There are different reasons why people blog: Some blog just to share information while others blog to make money through affiliate marketing, advertising and so on. However whatever your objective or purpose for blogging, it wouldn’t have any impact if nobody is reading.
Part of your planning for your blog must include how you intend to drive traffic. This can be achieved through the use of social media, Pay per Click (PPC) advertising, guest blogging and so on.
Another factor worth considering when thinking about getting traffic is making use of SEO friendly keywords to increase your search engine rating.
2. Good Content
You must provide your readers with good and useful content. Content is King and is a major determinant of whether your blog will be successful or not. Before you begin blogging, try and ensure that you have your content generation sorted out so you don’t get stuck along the way.
You should also strive to be original. Although it’s okay to blog about a trending story or pick your content from another source, but it is important that you add your own voice or view to the story. Don’t just do a copy and paste job and leave it at that.
Like every other thing in life, you must be passionate about what you blog about for you to become successful. Passion for what you do is what keeps you going even in the face of difficulties and like they say, Passion Persuades.
For you to be able to generate and sustain the interest of readers to your blog, you must be consistent in updating your blog content regularly. This is even more important if your goal is to make money from blogging.
5. Your Niche
Except you are a public figure with a large following who can blog on whatever he fancies, you blog must focus on a particular niche.
Ask yourself, what problem do I want to solve for people? Or what need do I want to meet? This will help you to stay focused and increase your relevance. Work towards becoming an authority in your chosen niche.
6. Write for Your Audience
Blogging is not academic writing. Understand your audience and write in an interesting and engaging manner. Your purpose is to sustain their interest and keep them coming back. You should therefore try to be as informal and straightforward as possible. One trick to this is to write like you were facing them and talking to them. Use words and phrases that would grab their attention.
The ever increasing social media space is one huge traffic source. It would be a nice idea to have a fan page on Facebook for your blog and also a Twitter account. Work on increasing your fan base on social media platforms and post regularly.
Don’t ignore comments from your readers on your blog or other platforms. Address their questions and comments as promptly as you can. Interacting and sharing with your guests will build loyalty and trust.
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