Search Engine Optimization : On Page vs Off Page Seo

Okechukwu Solomon December 07, 2016

Search Engine Optimization is a critical component of an online marketing strategy. The first page of the search engine result pages gets 61% of all search clicks, whereas 75% of users never scroll past the first page of SERPs.

Search engine optimization

If you find hard to gain your company's exposure in search engines, the reason can be non-optimization of your site for search. So, hire a reputed company, which can bring your site on the top rankings, engage maximum traffic, and increase the online visibility. In New York, SEO companies are plenty in number, and thus, choosing the best one is a challenging job. Surf the internet, ask your friends, and read online reviews to accomplish your search.

Usually, SEO experts perform two parts in their campaign, i.e. on-site and off-site optimization. Page titles, keyword density, url structure, meta tags and description, internal linking etc are on-page tasks, whereas social networking, article submission, forum & blog marketing, etc are off-page jobs. The experts follow cutting edge techniques to improve the website rankings on search engines. It is good to invest in a reputed company as you will certainly get the huge benefits. Following are the brief details of on-page and off-page optimization, performed by these professionals:

ON-PAGE OPTIMIZATION


1. Page Titles: It is one of the most important SEO factors on a site. Each webpage should have a unique title, which includes the main keywords for that page.

2. Meta Descriptions: These descriptions are the concise explanations of the contents of web pages, and are used within the search results when your page is listed.

3. URL Structure: It is highly recommended to use url for better crawling. Shorter URLs can perform better in SERPs.

4. Body Tags (H1, H2, H3, H4, etc.): When writing the articles, the professionals break up the content into smaller sections and paragraphs so that it can be read easily. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used. Usually, H1 tags are reserved for the main page title, with subsequent headings being issued H2, H3, etc.

5. Keyword Density: It is essential to use relevant keywords in the content so that search engines can work out what the content is about. The SEO experts do not use the keywords excessively as it can lead to the website being banned from search engines.

6. Image SEO: Using images within the content is a great way to make the website engaging and breaking up the boring chunks of text.

OFF-PAGE OPTIMIZATION


1. Social Networking: The experts add posts on different social media platforms, like Facebook to attract the users, and create a word about the goods and services of a client's business.

2. Article Submission: The content writers write quality, unque, relevant, and informative content (articles, blogs, PR etc) for different websites. The articles are submitted on the article submission sites with the link of a particular website embedded on it.

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